Public Relations for Memoirists

SDMWA welcomes Paula Margulies and Tricia Van Dockum for a day of Public Relations for Memoirists.

Learn the secrets of:

1. Finding Your Audience
2. Packaging Your Book to Attract the Appropriate Audience
3. Building Pre-Buzz for the Book via Social Media
4. Various Ways to Market Your Book Both Online & Offline
5. Building a Platform (and What Does That Mean Exactly!)

Paula Margulies has over twenty years of experience in communications, marketing, and public relations for all types of products and services. A graduate of the University of California, Santa Barbara, where she earned her master’s degree in Language Arts and Literature, Margulies also holds degrees in marketing communications and education. She has served as the marketing and publicity director for large companies and small businesses and is an instructor in business communications at community colleges throughout Southern California. She specializes in all aspects of marketing and publicity, including writing press releases and creating media kits, setting up speaking and reading appearances, conducting blog tours, garnering book reviews, and setting up print, radio, and television interviews.