Writing is passion. The writer opens his or her soul onto the page and then hopes the book will find an audience, that as an author they will find success. But to make this happen, there are a host of things a writer needs to know and implement. With us to share some of the most important, from choosing the right method of publication to picking vendors, from building your platform to how to create your timeline to publication, and to give you a real sense of the steps to take beyond the writing, is book development expert, literary publicist, and the founder of the La Jolla Writers Conference, Antoinette Kuritz.